image by Cimm
Letting Upcoming Events Advertise Themselves –
Promoting local concerts and local festivals is a job that can be deeply satisfying for people who love such events and get great satisfaction from successfully bringing large groups of people together and getting the attention to the stages where artists are ready to give their best. Local shows can be a great way for bands to be found out about, but it can be difficult to bring in a big audience for an unknown band or group of bands. It can be much easier to promote a festival that will create a big draw and allow bands to get exposure this way, thus building up their local following. Of course, local festivals have all different kinds of draws- to see known bands, to find new bands, to enjoy the vendors, to get out and about amongst their community, to meet new people, etc. If you can find all the different angles to work for an event you are promoting, you will attract the biggest crowd.
If you can get the ball rolling on event promotion and let it carry itself further than you could possibly reach then, well, you’re done a great job. Here is one way to do just that: Utilizing a site online that allow events to be listed and users to create their own calenders can allow for social networks to actually network your show. It works like this- you post your event to a calender. Anybody who looks at that calender will see your event. Anybody who has signed up to get notifications about events of this type will be alerted to the event. People who are interested or confirmed to go to the event will put it on their calenders. Those calenders will then be shared with that person’s social circle and beyond through the use of social networking sites. By having a calender on their profile, that person encourages others to find out about and attend the event. By reaching one person, you can effectively reach their online social circle. If you catch enough of those “one person” individuals who will often use social networks to make plans, you can populate your entire festival pretty easily. That isn’t to say that traditional event promotion techniques aren’t still going to be useful, because they are, but that there are more tools to add to your box these days. The Internet isn’t going anywhere either, so it’s best to go ahead and get used to using such tools.